Stakeholder and Partners resources

Welcome to the partnership and stakeholder page for the Clear Your Head campaign. This page provides a range of campaign assets which you can use to support the physical and mental health of your employees and customers.

The coronavirus pandemic has had a real impact on how many of us are feeling. It’s ok to not feel yourself right now.

The Clear Your Head campaign has been created to raise awareness and offer practical tips and ideas to individuals to take steps to help cope with stress, pressure and anxiety during these times even while many of us are enjoying being out and about more; reminding them these feelings are natural and being experienced by many.

With your help we want to encourage people to keep up any active habits they may have started during the pandemic. The campaign also highlights how making time to get active and do one thing, however big or small, can help people feel calmer and boost mood.

As a trusted company/organisation operating in Scotland you can help the campaign in a variety of very simple ways;

  • Communicate the key messages to your employees and customers
  • Produce editorial content within newsletters, intranet and via social channels
  • Share assets with people you interact with
  • Inspire people to find new ways of increasing activity levels

You will find assets below which you can include in your editorial for newsletters and social media.

On Thursday 8 October 2020 the Scottish Government published Mental Health – Scotland’s Transition and Recovery - a plan that outlines its response to the mental health impacts of Covid-19 and lockdown, and the actions that the Scottish Government will take to respond to that need. Read the plan on the Scottish Government's website.

Partner Toolkit

The partner toolkit contains a range of suggestions and content that can be used to support the Clear Your Head campaign.

News release and editorial

We recognise that there is already lots of great work happening to support mental health and wellbeing across Scotland. It would be great if we could highlight the efforts that your company and individuals within your organisation are undertaking to stay positive and support each through this time. Sharing real life, tailored content provides a more impactful and memorable message which will resonate with individual audiences. Please contact us below if you would like to be featured in our campaign PR or if you have examples of personal stories or tips from your employees that we can share with others.

If you’re planning to contact your local newspaper or radio station about the Clear Your Head campaign, you may find our media release useful. Please contact our PR agency [email protected] for details.

If you’re scheduling to include information on the Clear Your Head campaign in your newsletter, e-zine or online, you can use some or all of the editorial text attached and include one of the images below.

#DoOneThing to Clear Your Head

The Clear Your Head campaign is encouraging people to keep up any active habits they may have started during the pandemic. It also highlights how making time to get active and do one thing, however big or small, can help people feel calmer and boost mood.

As part of the campaign, people across Scotland will be sharing the one thing that has helped clear their heads – to encourage others to get moving and #DoOneThing. And remember, the tip can be about getting active outside, working out at home or other activities people have found to help them cope.

We’d love you to join in by sharing on social what one thing has worked for you by:

  • Taking a photo of an activity you’ve used to help clear your head
  • Tagging a friend to do something similar (e.g “I nominate @xxx to do one thing to #ClearYourHead #DoOneThing”).

Looking out for each other

A new video created by Samaritans Scotland volunteers encourages people to continue checking in on each other and shares practical tips on supporting friends and family who may be struggling with their mental health. Please download the video below and share across your social networks.

Here’s some suggested copy for your social media channels:

"During these times, it's important that we continue to look out for each other. Samaritans Scotland volunteers have shared six tips for checking in and being there for others. For more tips on supporting each other visit"

Social media

We’d be grateful if you could also provide support via your social media channels. Here are a few examples of social media posts you can use to let people know about the campaign. We have added new social posts to complement our range of ads, these highlight worries about going out more and practical tips to feel calmer as restrictions begin to ease as well as posts on loneliness, missing people and intense emotions.

We recommend embedding advert, images, and graphics from the campaign in your posts for the maximum impact.

Social advert edits

Social image posts

Core campaign

We have produced the following assets to complement advertising on TV and social media.

Ready to print or share

These posters have no crop marks so can be printed from any printer or shared as pdfs to your staff by HR, their line manager or on the intranet.

Get in touch

To find out more please get in touch with Paula Louise Webster, on behalf of the Scottish Government at [email protected].